Domain Name Marketing Complements PPC

Berkeley, CA January 15 2004--MoreValueDomains today announced the launch of an innovative service that is the ultimate marriage between parked domain names and Internet marketing.

Companies using pay-per-click (PPC) advertising can now complement their marketing campaigns by transparently receiving all traffic from the domain-name counterpart to their keywords. For example, the bidder on keyword xyz can also receive all visitors to xyz.com in the US or, xyz.co.uk for UK traffic.

Domain-name owners earn a commission based on the volume of re-directed visitors to advertisers' sites, while watching the value of their previously parked domain names increase.

In effect, advertisers are leasing domain names that correspond to keywords intimately related to their businesses. MoreValueDomains matches advertisers/lessees with owners of domain names, provides a standardized lease agreement, monitors the agreement, hosts the domain names, provides advertisers with a set of user-friendly tools to re-direct traffic to any page, and pays the domain-name owners. Thus, advertisers need only to specify the desired keyword domain names and their destination, while domain name owners need only to authorize the lease of their domain names.


"Now the millions of parked dot-com and country domains (ccTLDs) can be put to their best use," says Alex Tajriian, president and CEO of MoreValueDomains. This service also allows advertisers to receive focused traffic by region without incurring the large upfront outlays and the risk that a domain-name acquisition would entail. "We're offering a means to test-drive a domain name before buying it," adds Alex.

Another innovative feature is allowing advertisers to use sub-domains such as service1.xyz.com to target multiple products/services. At the same time, this feature benefits owners by increasing the likelihood that search engines index their domain names. This is a tremendous benefit, as it is well documented that search-engine users are more likely to click on naturally indexed search-engine-result links than on advertisement links.


The main sources of domain-name traffic come from:
(1)    typing the domain name in the browser
(2)    viewing search-engine listings as a result of the doorway pages on the main index file and sub-domains.
(3)    following links from other Web sites.

MoreValueDomains is a division of DomainMart, a pioneer in providing domain-name appraisal/valuation, lease management, escrow, and protection services since 1996.

For more information, please visit http://www.MoreValueDomains.com or contact:




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