"First few months have been fun", lauded Taylor Kelsaw. The former product placement executive launched a new entertainment marketing company with a few first!

While vacationing in Europe last year, entertainment marketing and advertising executive Taylor Kelsaw found some unique adventures observing the look of a famous classic but modern furniture brand name, set against the backdrop of Eastern Europe. "What a great idea!", he said, and what begin as a long dialog of communications with a prospective client turned into the first time IKEA joined a product placement company.

Formerly the Vice President of National Sales at Feature This! in Burbank, California, Kelsaw sets out to bring his background in promotional advertising and product placement together through the many exciting new horizons already on the table for T-KEM. Another first was Kelsaw's ethic background. "This is the first minority owned product Placement Company that I know of in the world" commented Kelsaw who is of Native American, African, English, Irish, German and French ancestry.

"There was a time not too long ago when product placement didn't have a defined future. We now know that to be an untruth and T-KEM is prepared to handle the many new and exciting directions technological advances have brought to the mix."

At press time, already joined or joining T-KEM are Magellan's (the Santa Barbara based travel gear retailer and catalog company), JVC Company of America, Hotels.com, Eddia of Beverly Hills, and of course the above mentioned IKEA. T-KEM, Entertainment Marketing is based in Pasadena, California. For information,contact T-KEM Entetainment Marketing at taylorkelsaw@netscape.net



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